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Google Analytics Individual Qualification Exam Answers

Exam URL: https://skillshop.exceedlms.com/student/path/2938-google-analytics-individual-qualification

Which kinds of hits does Google Analytics track?

• Pageview
• Event
• Transaction
• All of the above

What feature collects company-specific data such as Member Status?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

In Multi-Channel Funnel reports, how are default conversions credited?

• Second to last campaign, search, or ad
• Last campaign, search, or ad
• Equal credit along the conversion touchpoints
• First campaign, search, or ad

To recognize users across different devices, what feature must be enabled?

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• Data Import
• The Measurement Protocol
• Browser cookies
• The Networking Protocol

What report indicates the pages of a website where users first arrived?

• Location report
• All Pages report
• Landing Pages report
• Pages report

What is not considered a default “medium” in Google Analytics?

• Google
• Organic
• Referral
• CPC

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Attribution modeling
• Conversion tracking
• Channel Groupings
• Multi-Channel Funnels

Which reports indicate how traffic arrived at a website?

• Demographics
• Geo
• All Traffic
• Behavior

What metric-dimension combination is not valid?

• Avg. Time on Page / Device Category
• Sessions / Bounce rate
• Sessions / Source
• Total Events / User Type

Custom Dimensions can be used as what?

• Secondary dimensions in Standard reports
• Primary dimensions in Custom Reports
• Secondary dimensions in Custom Reports
• All of the above

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

• True
• False

What data table display compares report metrics to the website average?

• Pivot
• Percentage
• Performance
• Comparison

What feature must be enabled to use Multi-Channel Funnels?

• Custom Dimensions
• Advertising Features
• Goals or Ecommerce
• In-page Analytics

View filters are applied in what order?

• Creation date
• Random order
• Sequential order
• Alphabetical order

What report indicates where users start or exit the conversion funnel?

• Social media traffic
• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic.

Which parameters can be included with an event hit for reporting?

• Event, Category, Action, Label
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Category, Action, Label, Total Events

Auto-tagging is used to collect data from what kind of traffic?

• Search engine traffic other than Google
• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic.

What data is Google Analytics Goals unable to track?

• Customer’s lifetime value
• Making a purchase
• Signing up for a newsletter
• Watching a video

In Custom Reports, what must metrics and dimensions share in order to report accurately?

• Same view
• Same scope
• Same Custom Report
• Same index

What Remarketing audiences cannot be defined by default?

• Event, Category, Action, Label
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Category, Action, Label, Total Events

What is used to create Smart Goals?

• Machine-learning algorithms
• Custom Reports
• Analytics Goals
• Remarketing audience

Filters cannot perform what action on collected data?

• Include data from specific subdomains
• Include shopping preferences
• Convert dynamic page URLs to readable text strings
• Exclude traffic from particular IP addresses

Which three campaign parameters are recommended to manually track campaigns?

• Medium, Source, and Content
• Campaign, Content, and Term
• Medium, Source, and Campaign
• Source, Content, and Term

Which assets cannot be shared in the Solutions Gallery?

• Goals
• Segments
• Custom reports
• Custom Dimensions

What scope levels available for dimensions and metrics?

• Event-level, duration-level, transaction-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

Which Goals are available in Google Analytics?

• Destination, Event, Duration, Pages/Screens per Session
• Location, Event, Time, Users per Session
• Destination, Event, Pageview, Social
• Pageview, Event, Transaction, Social

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

• 2
• 6
• 1
• 3

What report identifies browsers that may have had problems with a website?

• The Active Users report
• The Browser & OS report
• The Source/Medium report
• The New vs Returning report

To track users and sessions across multiple domains, what first must be set up?

• Data Import
• Ad Exchange Linking
• Cross-domain tracking
• Google Ads Linking

When the same default tracking code is installed on pages with different domains, what will result?

• Analytics will associate users and sessions with a single domain
• Analytics will not associate users and sessions with any domain
• Analytics will send an alert about duplicate data collection
• Analytics will associate users and sessions with their respective domains

What is a “secondary dimension” in Google Analytics?

• A visualization to understand the impact of data
• A dashboard widget that offers a more specific analysis
• An additional report dimension for more specific analysis
• An additional report metric for more specific analysis

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

• Session
• Hit
• Product
• User

What report shows which web pages get the most traffic and highest engagement?

• Active Users report
• All Pages report
• Frequency and Recency report
• Engagement report

What feature would be used to collect how many times users downloaded a product catalog?

• Custom Report
• Event Tracking
• Calculated Metrics
• Custom Dimension

What is not considered a “source” in Google Analytics by default?

• Email
• Google
• (direct)
• googlemerchandisestore.com

When will Google Analytics be unable to identify sessions from the same user by default?

• When the sessions happen in the same browser on the same device
• When the sessions happen in the same browser on the same day
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• As an interaction
• As a click
• As an event
• As a bounce

What report shows the percentage of traffic that previously visited a website?

• Behavior > New vs returning report
• Behavior > Frequency and Recency report
• All traffic > Referrals report
• Interests > Affinity categories report

What is not a benefit of Google Analytics Remarketing?

• Show customized ads to customers who have previously visited your site
• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists without making changes to your existing Analytics snippet
• Create remarketing lists based on custom segments and targets

View filters may be applied retroactively to any data that has been processed.

• True
• False

Once filters have been applied, what is the option to recover filtered data?

• Filtered data is not recoverable
• Data may be recovered within 10 days
• Data may be recovered within 30 days
• Data may be recovered within 5 days

For autotagging, what parameter does Google Ads include in the destination URL?

• adid=
• urlid=
• utm=
• gclid=

What report shows the percent of site traffic that visited previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Active Users report
• User Explorer report
• Users Flow report
• Cohort Analysis report

To view accurate data in a Custom Report, what action should be avoided?

• Pair metrics and dimensions of different scopes
• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension

How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: include Argentina > Filter 2: include Brazil
• Filter 1: include Brazil or Argentina
• Filter 1: exclude all countries except Brazil and Argentina

Views can include website data collected before the view was created.

• FALSE
• TRUE

What cannot be collected by the default Analytics tracking code?

• Device and operating system
• User’s favorite website
• Page visits
• Browser language setting

What report shows which types of mobile devices visited a website?

• Technology > Network report
• All traffic > Source/Medium report
• Site Content > Landing Page report
• Mobile > Devices report

What is not a benefit of using segments to analyze data?

• Permanently modify the data in a view
• Analyze users by single or multi-session conditions
• Compare behavior metrics for groups of users like Converters vs non Converters
• Isolate and analyze specific conversion paths using conversion segments

Within how many days can a deleted view be restored?

• 25
• 15
• 5
• 35

What report provides data on how specific sections of a website performed?

• Frequency and Recency report
• Content Drilldown report
• Top Events report
• Location report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

• True
• False

What criteria could not be used to create a Dynamic Remarketing audience?

• Users who viewed a search result page on your website
• Users who viewed product detail pages
• Users who viewed your homepage
• Users who returned an item they purchased

When linking a Google Ads account to Google Analytics, what is not possible?

• Adjust keyword bids in Google Ads from Google Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns
• View Google Ads click and cost data next to site engagement data in Analytics
• Import Analytics Goals and transactions into Google Ads as conversions

What asset is used to build a remarketing list?

• Custom Metric
• Custom Report
• Custom Dimension
• Custom Segment

What report shows a visual representation of user interactions on a website?

• Behavior Flow report
• Content Drilldown report
• Landing Pages report
• Treemaps report

What does assigning a value to a Google Analytics Goal enable?

• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website
• Track real-time business revenue
• Track actual revenue from conversions

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

• /ordercomplete/index.html
• /ordercomplete.php
• /ordercomplete/thank_you.html
• /order/complete.php

What report indicates the last page users viewed before leaving a website?

• Exit Pages report
• Pages report
• All Pages report
• Landing Pages report

When does a default Analytics session expire?

• At noon every day
• When a user is inactive on your website for more than 30 minutes
• When a user opens another browser window
• After 30 minutes, regardless of user activity on your website

Google Analytics cannot collect data from which systems by default?

• Mobile devices
• Online point-of-sale systems
• Websites
• Offline inventory database

What would prevent data from appearing in a Custom Report?

• A filter that filters out all data
• Not sharing the Custom report with users in the same view
• Dimensions and metrics of different scopes
• Too many dimensions applied to the Custom report

To recognize users across different devices, what is required for User ID?

• Google Tag Manager
• Sign-in that generates and sets unique IDs
• A new Analytics account for reporting
• All of the above

What is not a filter setting for data in views?

• Include
• Restore
• Exclude
• Modify

Segments will not allow you to do what?

• Create subsets of sessions or users
• Permanently alter data
• Build custom Remarketing lists
• Isolate and analyze data

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

• Just before the closing </body> tag of your website
• Just after the opening <body> tag of your website
• Just before the closing </head> tag of your website
• Just after the opening <head> tag of your website

What feature can join offline business systems data with online data collected by Google Analytics?

• AdWords Linking
• Data import
• User ID
• Goal tracking

What channel is not included in the default Channels report?

• Direct
• Display
• Device
• Organic Search

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Television commercials
• Paid and organic search
• Website referrals
• Social network

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Ecommerce reports
• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports

What feature is required to track customer search terms on a website?

• Data Import
• Enhanced Ecommerce
• Search filters
• Site Search

What type of Custom Report shows a static sortable table with rows of data?

• Flat Table
• Map Overlay
• Pivot Table
• Explorer

What is a “metric” in Google Analytics?

• A dimension that can help you analyze site performance.
• The numbers in a data set often paired with dimensions.
• The dates in your date range.
• A segment of data separated out in a report for comparison.

What criteria cannot be used to create a Custom Segment?

• Dimensions
• Metrics
• Ad type
• Sequences of user actions

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Source and Medium
• Campaign and Ad Content
• Campaign and Medium
• Source, Medium, Campaign, and Ad Content

Which user characteristic may NOT be used to change keyword bids in Google Ads?

• time of day
• ad preference
• location
• device

When does the Analytics tracking code send a pageview hit to Google Analytics?

• Every time a user loads a webpage with embedded tracking code
• Every time a user adds an item to an online shopping cart
• Every time a user clicks a video on a website
• Every time a user searches on a website

What campaigns require manual tags on destination URLs for tracking?

• AdWords campaigns
• Email campaigns
• AdWords and email campaigns
• None of the above

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
• Custom Include filter with field “Page Title” and pattern “back to school”

What scope applies to Custom Metrics?

• User
• Session
• Hit
• Event

The default session timeout duration in Google Analytics is how many minutes? The default session timeout duration in Google Analytics is how many minutes?

• 10
• 5
• 20
• 30

What data does Google Analytics prohibit collecting?

• Personally identifiable information
• Product SKU(s)
• Billing city
• Purchase amount

What report compares metrics based on user acquisition date over a series of weeks?

• Users Flow report
• Active Users report
• Cohort Analysis report
• User Explorer report

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

• Users who are female and have children
• Users 25 to 34 years old who have their browser set to Spanish
• Users who engaged in a social media or email campaign
• Users who viewed a page on a website, then watched a video

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

• 0
• 1
• 2
• 3

What is a “dimension” in Google Analytics?

• A comparison of data between two date ranges.
• A report that offers information about your audience.
• An attribute of a data set that can be organized for better analysis.
• The total amount of revenue a business has made in a given date range.

What feature is required to collect the number of comments users posted to a web page?

• Custom Dimension
• Calculated Metric
• Custom Channel Groupings
• Custom Metric

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Assisted conversion
• Primary conversion
• Last-click attribution
• Second-to-last-click attribution

What model represents the hierarchical structure of a Google Analytics account?

• Account > View > Property
• View > Account > Property
• Account > Property > View
• Property > Account > View

What is the “Bounce Rate” in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of visits when a user landed on your website and exited without any interactions
• The percentage of total site exits
• The percentage of sessions in which a user exits from your homepage

To increase the speed at which Google Analytics compiles reports, what action could be taken?

• Remove any filters you have added to the view
• Choose “Faster response” in the sampling pulldown menu
• Choose “Greater precision” in the sampling pulldown menu
• Remove any Secondary Dimensions you have added to the report

Which reports require the activation of Advertising Features?

• Cohort Analysis reports
• Real-time reports
• Geo reports
• Demographics and Interests reports

If a web page visitor clears the Analytics cookie from their browser, what will occur?

• Analytics will not be able to associate user behavior data with past data collected
• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• All of the above

Sharing a Custom Report will share the report configuration and data included in the report.

• True
• False

Sampling is applied to reports before segmentation.

• True
• False

What campaign parameter is not available by default in Google Analytics?

• utm_content
• utm_source
• utm_adgroup
• utm_campaign

When does the tracking code send an event hit to Google Analytics?

• Every time a user adds an event to their calendar
• Every time a user makes a reservation
• Every time a user performs an action with event tracking implemented
• Every time a user performs an action with pageview tracking implemented

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Google Analytics Individual Qualification Course Overview

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Certification requirements

Ready to test your knowledge of digital analytics best practices and the Google Analytics platform? Click to get started.

Google Analytics Individual Qualification Exam (1 hr)

STUDY GOOGLE ANALYTICS (Optional)

• Google Analytics for Beginners (1 hr)
• Advanced Google Analytics (1 hr)