Display & Video 360 Certification Exam Answers (2024)

Display & Video 360 Certification Exam Answers

Exam: https://skillshop.exceedlms.com/student/path/8636-display-video-360-certification-exam

To activate the creative approvals process for a new creative, what step must be taken?

• Set the creative to active
• Upload the creative to Display & Video 360
• Resubmit the creative for approval
• Assign the creative to an active line item

What inventory sources allow for exclusive publisher partnerships?

• Automatic Deals and preferred deals
• Preferred deals and private auctions
• Exchanges and preferred deals
• Automatic Deals and private auctions

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

• Advertiser and Insertion Order
• Partner and Advertiser
• Campaign and Advertiser
• Partner and Insertion Order

When creating a new TrueView campaign, how long should be allocated for creative review?

• Up to 24 hours
• Up to 12 hours
• Up to 6 hours
• Up to 2 hours

Which two settings can be edited in Campaign Settings? (select two)

• Bidding Strategy
• Campaign goal
• Frequency caps
• Creative

What data cannot be evaluated with a Standard or General performance report?

• The match ratio of third- and first-party audience segments
• Impressions and eCPM by website
• Clicks and conversions for individual creatives
• Viewability metrics across each IO and line item

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

• YouTube Programmatic Guaranteed reporting
• Advertiser’s History
• Creative status field
• Deals Troubleshooter

What report can identify when a campaign overspent the budget?

• Basic or Standard report, grouped by “Time of Day”
• A Verification report, grouped by “Advertiser Currency”
• A SDF report based on the insertion order and line items
• An Inventory Availability report grouped by “Time of Day”

When users make changes to a line item or insertion order, where are those changes displayed?

• In the downloadable Structured Data File
• Under Change History in the change log
• In the left panel after searching for the user name
• In the Partner’s Basic Details

How can a profit margin be applied to the revenue metric?

• Add a column and manually calculate revenue
• Add a percent markup in the billing profile
• Assign the pixel to a line item’s conversion tracking
• Assign a media cost markup to the partner revenue model

What step would be taken to verify that conversion pixels are implemented and load correctly?

• Generate a Standard or General report and include conversion metrics
• Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
• Generate a pixel load report grouped by the conversion pixel(s)s 
• Check the line item performance metrics for conversions greater than zero

What line items are impacted by insertion order default targeting?

• New line items only, not current line items
• All current line items
• TrueView line items
• Only video line items

How can a creative be submitted for audit after it’s been rejected and fixed?

• Select the creative and select “Activate”
• Select the creative and click “Resubmit for approval”
• On the Creative’s page, click the refresh button
• Assign the creative to another line item

What report can help verify if pixels load correctly on a webpage?

• Floodlight
• Gross Rating Points
• Inventory Availability
• Reach

What does an audit status of “Pending, servable” mean?

• The creative will serve but is prohibited due to unsuitable content
• The creative will not serve for 24 hours
• The creative will serve but may be rejected after policy review
• The creative will not serve until resubmitted for approval

What report shows the number of unique users for a specific website?

• Audience Composition
• Inventory Availability
• Standard
• Page-Category

What insertion order settings must be set before a campaign can go live?

• Auto-budget allocation and targeting
• Bids and creatives
• Bid multipliers and goals
• Budgets and flight dates

What feature allows users to adjust fixed bids for different geographies or device types?

• Partner revenue model
• Bid multipliers
• Viewability targeting
• Recency targeting

How can a site be blacklisted from an advertiser’s media buys?

• Add the URL to the advertiser’s URL field
• Identify the website’s key phrases and use them in keyword exclusion targeting
• Use the audience composition report and exclude audiences that visit that site
• Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

What is the correct Display & Video 360 account hierarchy?

• Partner > Campaign > Advertiser > Insertion order > Line item > Creative
• Insertion order > Partner > Line > Advertiser
• Partner > Advertiser > Campaign > Insertion order > Line item > Creative 
• Account > Line item > Advertiser > Insertion order > Partner

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

• A General or Standard report grouped by channel
• The line item’s impressions lost chart
• The “Line Item Settings” CSV
• The Inventory Marketplace forecast

When is a “view” counted for TrueView campaigns?

• Each time Active View recognizes TrueView
• Each time the user watches at least two seconds of the video
• Each time the user clicks or watches 30 seconds or the entire video
• Each time a video’s screen is 50% viewable on the page

What format cannot share a frequency cap with other media formats?

• Native
• TrueView
• Video
• Display

What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

• Add the advertiser’s name to the inventory access field
• Ask the publisher to activate the deal in Display & Video 360’s insertion order 
• Check that the advertiser has been automatically added to the line item’s deal
• Assign the advertiser using a Google form

Which two objectives can be selected as a campaign goal? (select two)

• Remarket to existing customers
• Behavioral audience targeting 
• Raise awareness of my brand or product 
• Drive offline or in-store sales

What step should be taken to view performance data for targeted audience segments?

• Generate an audience performance report and select “include only targeted audience lists”
• Generate an audience composition report and filter for line items targeting audiences
• Go into the insertion orders default targeting and use the potential reach metric
• Generate an Inventory Availability report and filter by all targeted audiences.

At what levels can pacing be set?

• Line item and ad group
• Insertion order and line item
• Campaign and insertion order
• Campaign and line item

How are line items affected when a user edits the default targeting for insertion orders?

• Existing and new line items apply the original default targeting
• Newline items inherit the new default targeting and existing line items inherit edits to default geotargeting
• New and existing line items inherit the new insertion order targeting
• Existing line items are uneffected and new line items inherit the new default targeting

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

• Set the bid strategy to viewable CPM (vCPM)
• Assign viewability targeting
• Only target inventory displayed on mobile apps
• Add a pixel to the Default tag in Campaign Manager

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

• The system automatically moves budget to higher performing line items
• The system will apply new budgets based on the insertion order’s goal
• Budget segments will automatically actualize and allocate to future segments
• The system automatically provides budget suggestions to the Quality metrics

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

• Access to YouTube masthead inventory
• Access to Floodlight tag tracking without using dynamic pixels
• Availability to frequency caps on all media buys across YouTube and other exchanges
• Access to earned metrics, like shares, and channel subscribers

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

• Increase the bid and budget
• Add targeting such as channel and environment
• Add budget segments to the insertion order
• Remove targeting such as keywords and exclusionary site lists

What steps should be taken at the Advertiser level to run TrueView?

• Link the YouTube video
• Enable TrueView in Advertiser settings
• Link the YouTube channel
• Enter the channel code in Advertiser settings

What step should be taken to determine which creatives had the lowest eCPM over the last month?

• Generate an Audience Composition report grouped by audience with the CPM metric selected
• Go into the creative section for the advertiser and compare the inline metrics for eCPM
• Generate a Standard report grouped by creative with the eCPM metric selected
• Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

How can a campaign be activated after creating it?

• Submit an IO to your support agent
• Select the Activate dropdown for the campaign, line items, and insertion orders
• Set the campaign’s start date to “Today”
• Upload a campaign Structured Data File with “Live” in the status column

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

• Keyword
• Geography
• Time and Day
• Demographics

What are two ways to check why a private deal is not running? (select two)

• Search the history logs for the deal
• Check the creative approval status
• Generate an Audience Composition report
• Use the Deals Troubleshooter

Which three settings could prevent deals from meeting their ad-serving goals? (select three)

• VAST and VPAID creatives that are approved
• Geotargeting and bid strategies
• Demographics and audience targeting
• Brand safety and sensitive category targeting

Which ad formats cannot be assigned to a single line item? (select two)

• VPAID and VAST
• Image and HTML5
• TrueView and Video
• Video and Display

How is the daily budget calculated for an insertion order with Flight Even pacing?

• The flight budget divided by the number of remaining days and multiplied by 1.5
• The remaining flight budget divided by the number of days remaining
• The remaining flight budget multiplied by the number of days remaining
• The campaign’s budget, minus the flight budget spent, divided by the number of days remaining

What are two ways to troubleshoot a non-spending line item? (select two)

• Check the line item’s Impression lost chart
• Check the creative approval status
• Confirm that media fees are invoiced
• Adjust the partner revenue model

What timezone is applied to inline charts and metrics data?

• US Eastern timezone
• US Pacific Timezone
• The advertiser’s timezone
• The user’s timezone

Where can an advertiser set their campaign goal?

• Insertion Order Default Targeting
• Campaign Settings
• Line Item Basic Details
• Partner Settings

When creating new video line items, what are two execution methods that save time? (select two)

• Use Structured Data Files to bulk upload new video line items
• Use the audience composition report, then exclude audiences that visit that site
• Duplicate video line items, then make bulk edits to targeting
• Convert display line items to video line items, then make inline adjustments to targeting

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

• Even pacing line item overspends in the first six hours, and then pauses insertion order spend
• Ahead pacing line item spends 120% of its expected daily spend
• Even pacing line item spends 200% up front then evens out by the end of the month
• ASAP pacing line item spends the entire budget within the first couple of hours

Which environments and inventory sources cannot run within a single line item?

• Mobile app and mobile app interstitial
• YouTube and open exchange
• Desktop and mobile web
• Mobile web and mobile app

What are two Google Audiences? (select two)

• First-party
• Third-party
• In Market
• Affinity

Which exchanges have their own creative audit process?

• Google Ads Manager only
• Every exchange has its own creative audit process
• AdRoll, Pubmatic, Rubicon
• AppNexus, Google Ads Manager, BrightRoll

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

• Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
• The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
• The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
• The publisher needs to agree on the targeting and categories for an open auction deal

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

• In My Inventory, find the deal and select configure
• Find the deal in Marketplace and assign the creative
• Select the deal from the insertion order’s Inventory Source targeting
• Add the Deal ID in the advertiser’s Basic Details

How can an advertiser be granted access to TrueView inventory?

• Add YouTube to the targeted sites in the TrueView channel
• Add a 4 percent media fee to the partner revenue model
• Accept Terms & Conditions and Fees in the Partner’s settings
• Add YouTube to the list of accepted exchanges in the Partner’s settings

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

• Upload the categories into Campaign Manager’s Verification system
• Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
• Contact support with a list of the categories that need to be excluded using a specific third-party verification service
• Implement tracking tags with 1×1 pixels that call the third-party’s verification system

Where are video ads hosted for a TrueView campaign?

• On Campaign Manager
• On the advertiser’s public YouTube channel
• On Display & Video 360 using a 1×1 pixel and a Native ad tag
• Through a third-party video hosting tool

What step should be taken to track and secure a programmatic deal with a publisher?

• Go to Marketplace Negotiations to review and accept deals in Display & Video 360
• Contact your customer support representative
• Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
• Go to Inventory targeting within a line item and search within “Inventory Source”

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

• Less available inventory across all devices
• The ability to run on TrueView inventory
• More available inventory across all devices
• Less functionality for engagement and interaction with ad

How are creatives assigned to a line item?

• Bulk upload a creative spreadsheet in the advertiser’s creative section
• In the line item’s settings, search and select the correct 1×1 pixel
• While setting up a new creative for the advertiser, assign the line item and click Save
• Select the creative to assign in the line item’s creative section

How would you add third-party verification to a creative when Campaign Manager is your ad server?

• Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
• Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
• In Display & Video 360, use the custom tag wrapper feature
• Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

Which two insertion order and line item settings are required? (select two)

• Auto Budget Allocation
• Pacing
• Automated bid strategy
• Budget

What ad format cannot run with Even pacing set on the insertion order?

• Video
• TrueView
• Native
• Display

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

• Add a Display & Video 360 macro to the Floodlight Tag
• Add a custom variable for audience targeting
• Set the Floodlight tag to accept Dynamic tags
• Assign the Floodlight tag to an audience list

What is the difference between Programmatic Guaranteed deals and preferred deals?

• Preferred deals do not allow targeting edits in Display & Video 360
• Programmatic Guaranteed deals are incompatible with conversion pixels
• Programmatic Guaranteed deals have required minimum spend 
• Preferred deals have required minimum spend

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

• Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
• Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
• Associate the Display & Video 360 partner ID in Campaign Manager’s Properties
• Associate the Bid Manager partner ID in the advertiser’s “Creatives fields” section

What percentage of the daily budget is applied when using “Ahead” pacing?

• 150% of the budget, based on budget segments and KPIs
• 200% of the daily budget, based on inventory
• 120% of the daily budget, based on the flight dates
• It’s not a specific percentage, it’s solely based on performance

What environment supports proximity targeting?

• Mobile Web
• Mobile App
• Desktop Web on Mobile
• TrueView

What is required for creative approval?

• A 3rd-party verification tracker
• A valid landing page
• Data sharing is enabled
• HTML5 formatting

How can a group of URLs be excluded across advertisers?

• Contact support to exclude the list of URLs
• Create a channel of URLs and exclude it in advertiser or partner-level targeting
• Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting 
• Upload an Inventory Availability report into the line item’s verification settings

Which campaign setting impacts how the associated insertion orders deliver?

• Performance goal
• Planned spend
• Frequency capping
• Campaign name

To duplicate a line item, what steps must be taken?

• Select the line item, click “Action,” and then “Bulk Edit”
• Select the line item, click “Action,” and then “Download”
• Select the line item, click “Action,” and then “Duplicate”
• Use the default targeting to duplicate line items

What are two ways to make bulk changes within Display & Video 360 campaigns?

• Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit
• Navigate to optimization within line item view
• Use Structured Data Files (SDF)
• Update within Campaign Manager

Where can a preferred deal be assigned?

• In the partner settings, under inventory source
• In the line item’s audience targeting
• In the line item’s inventory source targeting
• In the line item’s creative assignment

Which two views show the revenue and conversion metrics for line items? (select two)

• Performance view
• Quality view
• Optimization view
• Pacing view

What is one way to control ad frequencies across multiple insertion orders?

• Set recency targeting
• Set campaign-level frequency caps
• Assign a frequency cap to each creative
• Create insertion order budget segments

What step would an advertiser take to target a list of email addresses?

• Create a Custom Affinity audience list
• Assign a Floodlight tag to an audience list in Campaign Manager
• Add the email addresses to keyword targeting
• Create a Customer Match list for TrueView

Which ad format supports pre-bid verification with Integral Ad Science?

• Bumpers
• Display
• Mobile app
• TrueView

Display & Video 360 Certification Exam Overview

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

About this exam

The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance, and optimization.

The knowledge tested in this exam typically aligns with the following roles:

• Agency Traders
• Programmatic Media Managers

You will have 75 minutes to complete 50 multiple choice questions.

Certification Exam Complete Required

• Display & Video 360 Certification Exam 1.3 h  Required

Prepare for the Exam Optional

This section is optional and you do not need to take all the courses.

• Get to Know Google Marketing Platform 10 m
• Get to Know Display & Video 360 11 m
• Navigate the Interface and Add Creative Users 8 m
• Plan Campaigns in Display & Video 360 14 m
• Execute Campaigns in Display & Video 360 7 m
• Get Started in the Creative Module 12 m
• Get Started in the Inventory Module 12 m
• Get Started in the Audiences Module 8 m
• Track Conversions with Floodlight and Global Site Tag 5 m
• Build Reports and Manage Brand Quality 7 m
• Get to Know Deals in Display & Video 360 20 m
• Execute Programmatic Guaranteed Deals in Display & Video 360 15 m
• Use Activity-Based Audiences 6 m
• Create Campaign Activity Audiences 7 m
• Create Audience-Centric Frequency Goals 10 m
• Explore On-Target Reach Solutions 13 m
• Create Responsive and Data Driven Ads 18 m
• Report on Data-Driven Creatives and Variants 5 m
• Use the Draft and Publish Workflow 5 m
• Use Bulk Functions for Creatives 9 m
• Optimize Your Creatives 5 m
• Understand Auction Dynamics 7 m
• Implement Automated Bidding 17 m
• Create Attribution Models 14 m
• Discover Advertising in Mobile App Inventory 11 m
• Get Started with Advertising in Mobile App Inventory 12 m
• Navigating the Audio Ads Landscape 10 m
• Choose Where to Run Your Audio Campaigns 12 m
• Audio Creatives 13 m
• Report on Your Audio Ads Campaigns 8 m
• Discover Digital Marketing Maturity Framework 13 m
• Move Digital Marketing Maturity Forward 23 m
• Market Responsibly with First-Party Data 9 m
• Manage Frequency with Programmatic Guaranteed 11 m
• Use Value Reporting with Programmatic Guaranteed 6 m
• Use Custom Creatives with Programmatic Guaranteed 8 m
• Use Audiences with Programmatic Guaranteed 5 m
• Troubleshoot Programmatic Guaranteed Deals 21 m
• Navigate the Connected TV Landscape 12 m
• Set up Inventory in Connected TV Campaigns 18 m
• Set up Targeting in Connected TV Campaigns 6 m
• Set up Reporting in Connected TV Campaigns 5 m
• Explore Structured Data Files Use Cases 8 m
• Create Your First Structured Data File 14 m
• Get to Know Display & Video 360’s Read/Write API 7 m