Customer Segmentation: Strategy

What is Customer Segmentation? Customer segmentation refers to the division of the customer base into specific types according to purchasing behaviour patterns. Understanding the various types of customers that you…

Types of Customers

What are types of customers? Customers play the most significant part in business. In fact, the customer is the actual boss in a deal and is responsible for the actually…

Organizational Alignment: As Systems, Framework

What is Organizational Alignment? Organizational alignment requires compatibility between the strategic and cultural"paths," and consistency within them. Values should be compatible with goals: a group that values flexibility should think…